Kanye West, known for his larger-than-life persona and unfiltered opinions, has once again made headlines during his Vultures 2 tour. This time, the rapper took his feud with Adidas to the streets of China in a rather unconventional way.
During his recent listening party in Hainan, China, on September 15, 2024, Kanye was seen driving around in a car emblazoned with the provocative message “F*ck Adidas”. This bold move comes as part of his ongoing public dispute with the sportswear giant, which began after Adidas cut ties with him in October 2022 following a series of controversial remarks.
The event in Hainan was marked by a crowd chanting “F*ck Adidas,” to which Kanye responded by raising his middle finger, a gesture that is considered offensive in both Western and Chinese cultures. Despite the potential for backlash, the audience cheered, and Kanye humorously remarked, “I hope that was okay,” acknowledging China’s strict obscenity laws. 
Kanye’s feud with Adidas has been a recurring theme throughout his Vultures 2 tour. In addition to his defiant gestures, he has used his platform to preview new music and address his grievances with the brand. During the Hainan event, he also debuted a new track titled “Preacher Man,” featuring Ty Dolla $ign.
This latest stunt is a testament to Kanye’s unyielding spirit and his commitment to expressing his artistic vision, no matter the cost. As he continues his tour, fans and critics alike are left wondering what bold move he will make next.
