SXSE52 Indulge on Cultural Awareness With New SS23 Campaign

After recently debuting its Spring/Summer 23 collection, Dallas-based lifestyle brand SXSE52 has unveiled its latest summer campaign.

Paying homage to the city’s renowned streetwear culture, the new collection features a nylon tracksuit, crewneck, half zipped sweatshirt, dual short set and a drawstring windbreaker.

SXSE52 was founded in the Summer of 2022 — the same year THEREWXNDZ opened its first e-commerce store, TRX — when Eric House was set to run a pub in Deep Ellum, a short-lived but extremely influential nightlife hotspot for the downtown Dallas scene that many of the original THEREWXNDZ team members would patronize.