Houseplant, co-founded by actor and comedian Seth Rogen along with his longtime collaborator Evan Goldberg, is a unique brand that merges the worlds of cannabis and design. Launched in 2019, Houseplant has quickly become a notable name in the cannabis industry, offering a range of products that reflect Rogen’s personal style and passion for both cannabis and mid-century design.
Aesthetic and Functionality
Houseplant is not just about cannabis; it’s about creating an entire lifestyle. The brand offers a variety of thoughtfully designed smoking accessories and home goods that are as stylish as they are functional. From sleek lighters and ashtrays to vinyl records curated by Rogen himself, every product is designed with a keen eye for detail and a love for mid-century aesthetics.
Cannabis Products
At its core, Houseplant is a cannabis brand. It offers a selection of high-quality cannabis strains and pre-rolls, available primarily in California. The brand prides itself on providing premium products that cater to both seasoned cannabis enthusiasts and newcomers alike. Each strain is carefully selected and tested to ensure a consistent and enjoyable experience.
Social Responsibility
Rogen and Goldberg have also emphasized the importance of social responsibility in their business. Houseplant is committed to supporting cannabis reform and social justice initiatives. The brand actively works to raise awareness about the injustices faced by those who have been disproportionately affected by cannabis-related offenses.
The Future of Houseplant
Looking ahead, Houseplant aims to expand its product line and reach a broader audience. With its unique blend of cannabis culture and design, the brand is poised to make a lasting impact on the industry.
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