Stone Island, the renowned Italian high-end sportswear brand, has recently opened a new store in the heart of Vienna, located at Kohlmarkt 7. This new addition to the historic centre of Vienna combines the city’s rich culture to Stone Island’s commitment to innovation and design excellence.
The new store spans 150 square meters and is designed in collaboration with Samir Bantal of OMA/AMO, reflecting Stone Island’s core values of research and experimentation. The store’s interior features innovative materials and processes, creating a unique shopping experience that blends the brand’s modern aesthetic with the historic charm of Vienna’s city centre.
The store showcases the full offering including seasonal collections and the Ghost, Marina, and Stellina ranges in a series of interconnected rooms. The first features dark, structured cork following a process that includes burning, sand-blasting and coating, delivering sound and humidity absorption properties while the second hosts an array of iconic Stone Island elements, including the Index, the Chamber, and the digital mannequins. 
The third room’s red resin floor marks the entry into The Lab, a space providing insight into Stone Island’s research and production processes while the final space contains a rammed earth display wall and glass tabletops that transition from transparent to opaque, revealing the items within.
Kohlmarkt is one of Vienna’s most prestigious shopping streets, known for its luxury boutiques and historic significance. The location of the new Stone Island store at Kohlmarkt 7 places it in the midst of Vienna’s vibrant retail scene, making it easily accessible for both locals and tourists.
