Supreme Just Turned 30, Still Running The Streetwear Empire

Supreme, the legendary streetwear brand, has reached a significant milestone: 30 years of shaping urban fashion and culture. Since its inception in 1994, Supreme has consistently pushed boundaries, collaborated with influential artists, and created a fervent global following. To commemorate this remarkable journey, Supreme has released several exciting pieces that encapsulate its rich history.

One of the standout pieces in the collection is the “30 Years: T-Shirts 1994-2024” book. This three-volume monograph meticulously catalogs every tee released by Supreme over the past three decades. Tees have played a critical role in Supreme’s history, from the early days when the original Supreme shop opened on Lafayette St. in 1994. The book is a visual journey through iconic graphics, collaborations, and limited-edition drops. Whether you’re a die-hard Supreme fan or a newcomer, this book is a must-have for understanding the brand’s evolution.

The Collaborations

Supreme’s 30th Anniversary Collection features exciting collaborations that pay homage to its roots. Notable among these is the partnership with MM6 Maison Margiela. The collection includes a faux fur coat, varsity jacket, work jacket, washed cotton suit, shirt, tees, hooded sweatshirts, painter pants, shorts, camp cap, Hanes® tank tops, crew socks, a wig, wallet, Kryptonite® Chain, disc lock, and skateboard². These pieces blend Supreme’s streetwear aesthetic with Maison Margiela’s avant-garde sensibilities.

Visual Documentation

The collection’s three hardback volumes visually document Supreme’s graphic tees across different eras:

• Volume 1 (1994-2011): Chronicles the early years, capturing the rebellious spirit that defined Supreme.
• Volume 2 (2012-2018): Showcases collaborations, artist features, and bold designs that cemented Supreme’s status.
• Volume 3 (2019-2024): Continues the legacy, featuring recent releases and innovations³.

As Supreme celebrates its 30th anniversary, it remains at the forefront of streetwear culture. The brand’s influence extends beyond fashion, touching music, art, and lifestyle. Whether you’re a collector, enthusiast, or simply appreciate the cultural impact of streetwear, the Supreme 30th Anniversary Collection is a testament to creativity, authenticity, and enduring style.

Explore the collection on the official Supreme website and join the celebration