Jordan Brand Taps Team Chencho Auto Sonido

Ahead of the upcoming release of the new AJ1 High OG ‘Artisanal Red’, Jordan Brannd taps DR-based Chencho Auto Sonido to celebrate the new release along with their hand-crafted, earth-shaking sound systems. Inspired by MJ and those around the world making magic with their craft, on-court and off, the bold new colorway, is an homage to those, like Team Chencho, who elevate passion and skill. The AJ1 ‘Artisanal Red,’ comes in a bold new red shade. It’s artfully made with premium leather and heritage details from the bottom of the sole to the branding on the tongue. With Nike Air cushioning under the heel, you can find your groove in all day comfort.

Team Chencho have cemented their reputation by obsessing their trade. They specialize in “chipeo,” custom sound systems built into the back of cars. “We make everything here, from scratch. People can see that here, they bring us an empty platform and we create…That’s what sets us apart,” explains Aneudy Taveras, Team Chencho’s main installer. Blending technology, art and music, they connect communities through dembow (a subgenre of reggaeton), dance and cultural pride.

Take a close look at the forthcoming AJ1 High OG ‘Artisanal Red’ above, as the pair is set for a global release on August 27th via Nike SNKRS.