New Balance Teams Up With BEAMS for BB550 “Crazy Navy”

New Balance and BEAMS, two iconic brands known for their innovative collaborations, have once again joined forces to create a striking sneaker. The result? The New Balance for BEAMS BB550 “Crazy Navy” – a shoe that seamlessly blends retro aesthetics with contemporary flair.

The BB550 silhouette draws inspiration from New Balance’s basketball heritage. Originally released in the 1980s, this low-profile basketball shoe has been reimagined for today’s sneaker enthusiasts. And what better partner than BEAMS to breathe new life into this classic?

The New Balance for BEAMS BB550 “Crazy Navy” retails for ¥22,000 (approximately $147 USD), set for March 16 release.