GAP Collaborates with Amsterdam-Based Creative Force, Jungle

GAP has teamed up with the Amsterdam-based multi-talent, Jungle. Known for their dynamic blend of music, choreography, and visual direction, Jungle brings a fresh perspective to the iconic American brand.

“For our version of Jungle’s “Back on 74,” Shay remixed his choreography and re-imagined it with Tyla as its star. Shot in one take, this new choreo is a moment of singular originality. His confidence in each dancer’s artistic point of view, in Tyla, and in his own prolific creativity make the piece entirely new,” the brand said in a statement.

Although not much was shed the forthcoming collaboration, here’s what we expect: Jungle’s signature aesthetic—vibrant, energetic, and unapologetically bold—will infuse new life into GAP’s collections. Whether it’s a fresh take on denim or a reinvented classic, Jungle’s influence promises to be electric.

Visual Storytelling: Jungle’s directorial prowess extends beyond music videos. Their visual storytelling will shape GAP’s narrative, creating a dynamic synergy between fashion and art.

Choreography: As Amsterdam-based choreographers, Jungle brings movement to the forefront. Expect dance-inspired campaigns and runway shows that celebrate individuality and rhythm.

Amsterdam, is a hub of creativity and innovation, and serves as the perfect backdrop for this collaboration. Jungle’s roots in the city’s vibrant arts scene bring authenticity and edge to the partnership.

The GAP x Jungle collection is set to launch soon. Stay tuned to THEREWXNDZ to keep an eye out for updates on the bold prints, unexpected silhouettes, and release details for these timeless pieces.