ADIDAS ORIGINALS CELEBRATES CLASSICS WITH LATEST ITERATION OF ITS “1000 BACK” CAMPAIGN

In a harmonious blend of heritage and modernity, adidas Originals pays homage to its iconic sneaker silhouettes through the captivating lens of its latest campaign: “1000 Back.”

This campaign, launched following the brand’s new global platform and creative direction in 2023, delves into the cultural legacy of three timeless classics: the Gazelle, the Samba, and the Handball Spezial.

Shot and directed by the talented Vincent Haycock, the campaign unfolds as a single-take film. Our protagonist navigates the streets, embodying the spirit of a thousand originals. Along the way, the camera captures glimpses of people, communities, and subcultures that have embraced these sneakers as their own. Each step tells a story—a testament to the enduring appeal of these classic kicks.

adidas Originals invites fans to participate in the celebration. Share your looks featuring the Gazelle, Samba, or Handball Spezial on social media using the hashtags #Samba, #Gazelle, and #Spezial. Be part of the narrative—a living testament to the enduring impact of these classics.

Once a classic, always a classic. The latest iteration of the “1000 Back” campaign arrives on March 26th.