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Nike Breaks Down the DNA Artifacts of the Pegasus Franchise

Nike‘s breakthrough with the Pegasus Franchise opened up a endless realm of possibilities in understanding the ancient history behind the brand. Today, it’s a franchise that has long been recognized as Nike’s most consistent and most popular running franchise of all-time.

With a goal of serving the everyday runner through versatility and affordability, the Pegasus journey began in 1982. No doubt, the Tailwind helped bring Nike Air cushioning to life, but Nike’s growing hunger for innovation allowed the brand to create a dimension that not only serves the running community, but one that’s catered to a broader range of athletes.

Beginning with the “Air Wedge Trainer” concept, developed by former Nike CEO Mark Parker, featuring an Air unit that was only a third of the size of the full-length Air unit used in the Air Tailwind in 1978, thus ensuring an affordable option for everyday runners.

Take a closer look at the Pegasus DNA Artifacts above, and head over to Nike to learn more about the franchise.

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