about:blank’s 7th SS23 Installment and Jaden Smith’s MSFTSrep Brand, Rounds Up this Week’s Rehypes

Leading this week’s REHYPES, emerging fashion label about:blank introduces its Seventh SS23 Installment, Jaden Smith’s MSFTSrep Flagship Store, and more for this Week’s round up.

about:blank Introduces its Seventh SS23 Installment

About Blank continues to captivate streetwear enthusiasts worldwide, and their latest release, the seventh SS23 installment, is no exception.

Known for pushing boundaries and redefining contemporary fashion, About Blank introduces a captivating line of oversize tees, slim build knits, jackets, hats, shorts, and graphic button downs. Set to embrace a fusion of comfort, style, and artistic expression, the installment represents the brand’s commitment to innovation.

Balenciaga Reveals Winter 2023 Campaign Shot Inside Its Newly-Expanded George V Headquarters

Shot within 10-12 Avenue George V, the Demna-led label’s Paris birthplace, Balenciaga’s Winter 2023 campaign begins a new era for the Paris-based fashion house. The brand is returning to the famous address, where Cristóbal Balenciaga opened the French Couture House in 1937, and transforming the space into its Couture and creative headquarters. The sartorial imagery, shot by fashion photographer Tyler Mitchell, captures the forthcoming collection inside the historic locale as it undergoes renovation, ahead of the brand’s move.

The Nike SB Force 58 Is Set to Arrive In Time For The Barbie Movie Premiere

Joining an already sizable roster of pink-hued sneakers, the Nike SB Force 58 has put together a colorway that would not feel out of place at the above-mentioned film’s premiere. Two shades of pink are used throughout the silhouette’s upper: the darker of the two brushes the suede overlays, while its lighter counterpart paints the leathers underneath. A dark grey, then, helps round out the package, dressin not only the Swooshes and branding but also the lace unit and lining.

adidas Crazy Infinity To Debut In “Chalk” Exclusively At Packer

Previewed during All-Star Weekend earlier in the year, the adidas Crazy Infinity — previously referred to as the Crazy IIInfinity — is slated to make its debut on July 19th exclusively at Packer Shoes.

The adidas Crazy Infinity essentially builds upon Kobe Bryant’s short-lived partnership with the Three Stripes, drawing direct inspiration from the Crazy 1 (formerly known as the KOBE). The latter’s signature design — whose shape is heavily informed by the Audi TT Roadster — is carried over to its modern successor, albeit evolved in a number of ways. Alongside a revamped tooling, the model takes the lace unit of the original and improves upon it with a zipped shroud.

Jaden Smith’s MSFTSrep “Trippy Summer” Opens Flagship Store in Los Angeles

Jaden Smith has dabbled in many disciplines throughout the course of his career, one of which is fashion — he has his own brand, MSFTSrep, and that brand has just opened its first flagship store. Dubbed “Trippy Summer,” the store is located in the heart of Calabasas and it marks MSFTSrep’s evolution from an online-only brand into one that has a physical presence. 

Smith announced the news on the MSFTSrep Instagram last week, showing a slew of models rocking the brand’s vibrant goods as well. He also spotlighted it on his personal Instagram page as well, while also offering context around MSFTSrep’s new Thrft Jorts, highly-detailed jean shorts with a bespoke 1:1 construction.